Makeup during the World War I and II era was heavily influenced by the social and economic conditions of the time. Women had to adapt to new roles, and makeup became a way to express themselves and boost their morale. Here is a look at the makeup trends during those times.
World War I Makeup
During World War I, makeup was seen as a necessity for women. It was considered patriotic to look good while supporting the war effort. However, makeup was also limited due to rationing and the need to conserve resources.
Women during this time wore minimal makeup, focusing mainly on their eyes. They used kohl to line their eyes and enhance their natural beauty. Lipstick was also used sparingly, with red being the most popular color.
However, not all women were able to afford makeup during the war. Many had to resort to homemade beauty remedies, such as using beetroot juice as a lip stain or charcoal as eyeliner.
World War II Makeup
During World War II, makeup took on a new role. With women working outside the home and serving in the military, makeup became a symbol of strength and resilience.
The makeup trends of the time were influenced by Hollywood stars, such as Veronica Lake and Rita Hayworth. Red lipstick, winged eyeliner, and arched eyebrows were popular. Women also wore foundation and powder to create a flawless complexion.
However, makeup was once again limited due to rationing. Women had to get creative and use substitutes, such as beet juice as lipstick and cocoa powder as foundation.
The Legacy of World War I and II Makeup
The makeup trends of World War I and II have had a lasting impact on the beauty industry. Red lipstick remains a classic and timeless look, and winged eyeliner is still a popular trend.
The use of natural and homemade beauty remedies has also become more popular in recent years, as people look for more environmentally friendly and affordable options.
Overall, the makeup trends of World War I and II were a reflection of the social and economic conditions of the time. They were a way for women to express themselves and boost their morale during difficult times.