Introduction
Urban Outfitters is a retail company that was founded in 1970. It started as a small store in Philadelphia selling used clothing and accessories. Today, it is a popular brand that sells clothing, accessories, and home decor products in more than 200 retail stores across the world.
History of Urban Outfitters
The founder of Urban Outfitters, Richard Hayne, started the company as a small store selling used clothing and accessories. In 1976, he opened the first official Urban Outfitters store in Philadelphia. The company expanded rapidly and started selling new clothing and accessories. In the 1990s, Urban Outfitters became a popular brand among young adults and teenagers.
Products Offered
Urban Outfitters offers a wide range of products, including clothing, accessories, and home decor items. The company's clothing line is popular among young adults and teenagers. It includes trendy clothing items such as graphic tees, denim jackets, and vintage-inspired dresses. The company's accessories line includes jewelry, hats, and bags. Urban Outfitters also offers a range of home decor items, including bedding, furniture, and wall art.
Target Audience
Urban Outfitters targets young adults and teenagers. The company's clothing line is designed to appeal to this demographic, with trendy and edgy clothing items. Urban Outfitters also has a strong online presence, which is popular among this demographic.
Retail Stores
Urban Outfitters has more than 200 retail stores across the world. Most of the stores are located in the United States, but the company also has stores in Canada, Europe, and Asia. The stores are designed to have a unique and trendy atmosphere, with music playing and vintage-inspired decor.
Online Presence
Urban Outfitters has a strong online presence, with a website that offers online shopping and a blog that features fashion and lifestyle content. The company also has a strong social media presence, with accounts on Instagram, Twitter, and Facebook.
Collaborations
Urban Outfitters has collaborated with several popular brands and designers. The company has released limited edition clothing and accessories collections with brands such as Adidas, Champion, and Levi's. Urban Outfitters has also collaborated with designers such as Tommy Hilfiger and Rachel Comey.
Controversies
Urban Outfitters has faced several controversies over the years. In 2015, the company faced backlash for selling a tapestry that resembled the uniforms worn by prisoners in Nazi concentration camps. The company also faced criticism for selling a shirt with the word "depression" printed on it. Urban Outfitters has since apologized for these controversies.
Conclusion
Urban Outfitters is a popular retail company that offers clothing, accessories, and home decor items. The company has a strong online presence and more than 200 retail stores across the world. Urban Outfitters targets young adults and teenagers with its trendy and edgy clothing line. The company has faced controversies over the years, but continues to be a popular brand among its target audience.